WERDPLAY

My mission for the “Can’t Wait No More” visuals was simple: misdirection.

For the upcoming release from Werdplay of Blesténation, produced by Rich Gains of Blended Babies, the goal wasn’t to tease the music video — it was to build a world around it without giving the world away.

The concept was creative trickery: nine unique commercial-style visuals created in 72 hours, each designed to feel connected to the release while looking nothing like the official video to come. No obvious rollout. No recycled frames. No lazy promo clips. Just a fast-moving visual campaign built to spark curiosity, create tension, and make people pay attention.

Werdplay and I shot across Newport Beach and Los Angeles over the course of 48 hours, moving location to location with instinct, urgency, and a clear creative target. The final edits were completed within the following 24 hours.

Creative direction, concept development, production, location-based shooting, editing, and rollout visuals — all built under pressure, by design.

Honored to have created these visuals for a legend.