THE NEIGHBORHOOD SALON

My work with The Neighborhood Salon was about giving a growing beauty brand the digital and physical presence to match its momentum.**

Located in Oakland, California, The Neighborhood Salon needed more than a basic website and business card. It needed a brand-facing system that felt polished, functional, and true to the salon’s identity — something that could represent the business clearly while still carrying the warmth, style, and culture behind the name.

The assignment was to deliver an on-brand, visually appealing, high-functioning website and promotional assets that made the salon easy to understand, easy to access, and easy to trust. Clean design, clear communication, and strong usability were the foundation.

From the website to business cards and supporting materials, the goal was to create assets that didn’t just look good — they worked. They supported client flow, brand credibility, service visibility, and the professional standard of a company built with intention.

After delivering beyond the initial scope, the relationship continued through ongoing design, consulting, and creative support to help sustain and grow the business.

Website development, promotional design, business card design, brand consulting, digital presence, visual direction, service communication, and ongoing creative support — all built around helping The Neighborhood Salon show up with clarity, style, and room to expand.

Today, The Neighborhood Salon has grown into a bi-coastal brand, operating in Oakland, California, and New York, New York, with momentum that continues to move fast.