LO CAL PRODUCTIONS

My work with Lo-Cal Productions was about giving a live entertainment institution the creative presence it deserved.**

Founded by one of the original forces behind **BottleRock Napa Valley**, Lo-Cal Productions has long been part of the backbone of live entertainment in **Napa, California** — a Bay Area staple, a trusted name in the scene, and a familiar force to countless world-class artists, venues, and industry relationships.

The assignment was to develop a website and promotional materials that could properly represent the company’s history, credibility, and cultural weight. This wasn’t about dressing up a new brand. It was about translating legacy into assets that felt current, functional, and worthy of the work already behind the name.

My role covered the development and execution of creative direction across both digital and physical touchpoints — from website design and content structure to flyers, promotional materials, event assets, street-level marketing support, and day-to-day creative execution.

At Lo-Cal, the job was never limited to one title. Website to flyers. Street team to personal assistant. Creative direction to boots-on-the-ground support. I wore many hats because the work demanded it — and because live entertainment doesn’t wait for perfect conditions.

Creative direction, website development, promotional design, event marketing, physical collateral, street team support, artist-adjacent operations, and production assistance — all built to support a company that helped shape the sound and culture of Napa’s live music scene.