HLYWTR

Our mission with HLYWTR was to create a sustainable bottle of water that directly contributed back to its category, globally. First came the name, next came the product, followed by design and wrapped up with a long story. Conceiving, building, and integrating this brand + product was an absolute educational thriller. The idea was born following sponsorship review and negotiations for Halston “OX” Williams. Overnight with newly acquired information pertaining to the bottled water industry, we set out on a high risk, high return journey to integrate new thinking to an age old industry; we succeeded! Fast forward to today, the HLYWTR brand lives on in a new bottle under a new name with the assets and elements created over a 14 month time period. We’re honored to have had such an impact on an over saturated, under performing industry plagued by false promises.