WELCOME TO MY PORTFOLIO.
"NOTHING IS SAFE"
PLEASE READ BEFORE PROCEEDING
DISCLAIMER: CONVENTIONAL THINKING/PROCESSES LEAD TO CONVENTIONAL SOLUTIONS/RESULTS. WE ARE A CREATIVE SOLUTIONS BASED COMPANY AND OPERATE IN UNCONVENTIONAL METHODS TO DELIVER UNCONVENTIONALLY SUCCESSFUL RESULTS FOR OUR CLIENTS. OUR PROPRIETARY METHODS AND PRACTICES REQUIRE COMPLETE UNDERSTANDING OF COMPANY AND CLEINT NEEDS TO PROVIDE DELIVERABLES.
PROJECT
CATALOG.
(THE ONES I CAN CONTRACTUALLY MENTION)
2006
THEFAMILYFRIEND
PROVIDED: DEVELOPMENT, BRANDING, DESIGN, VISUALS, COPY, MARKETING, SOCIAL MEDIA
My mission with TheFamilyFriend was simple: bring a household term used globally, to life. Drawing from various input amongst our network (including a retired designer from Disney), I sculpted the brand feel, core values, and products to embody a feeling through mixed mediums. Procuring product visuals through remote creatives such as Demitri (@90pts Instagram) created further mystique around the small town, boutique brand. To this day TheFamilyFriend has only released 2500 pieces with next releases set for 2023/24.
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RAMBO RABBIT
+ THE BUS
2010
PROVIDED: DEVELOPMENT, BRANDING, MARKETING, RAMBO HIMSELF
My mission with the short bus began sheerly as private transportation for a network of Bay Area performers. Upon recommendation and introduction I commissioned the legendary graffiti artist “CHEZ” to create whatever he envisioned. Later featured in the official video for “I’d rather be a rapper” by Indecent the Slapmaster, the bus costarred with a wild animal in its prime; Rambo Rabbit.
My mission with Rambo Rabbit was born in a winery tasting room. The premise: I bet a crazy looking rabbit with sticks in its fur would really stand out in here. 30 days later I was the proud owner of a mascot entitled ‘Rocket Rabbit’. Integrating Rambo Rabbit onstage at Bay Area events, appearing in multiple music videos, and attending a few private parties, Rambo Rabbit became a figure of his own.
2012
MODELKILLERZ
PROVIDED: DEVELOPMENT, BRANDING, DESIGN, COPY, VISUALS, MARKETING, SOCIAL MEDIA
My mission with Model Killerz began as a social experiment and study. Observing the Los Angeles creative community and individual creators/collectives globally I reached several enlightening conclusions. Developing and launching Model Killerz happened overnight, the results came even faster. Utilizing my recipe developed from observation and theory (mostly;) #ModelKillerz became a potent tag in the landscape for generally unknown creators. With future releases set for 2023/24, the Modelkillerz seed simply awaits watering.
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SLACK COLLECTIVE
2014
PROVIDED - MANAGEMENT, MARKETING, LIVE EVENT PRODUCTION, WEB DESIGN
My mission with Slack Collective was managing the creative spaces while developing and implementing systems for daily operations and live events. My focus was streamlining and optimizing the DIY art collective by providing the space and occupants with current digital resources and SOPs. Curating live events entailed selection and preparation of featured artists, third party equipment and services, promotional materials and execution, +.
2016
"FREE" FASHION SHOW
PROVIDED - DEVELOPMENT, EVENT LOGISTICS, VIDEO POST PRODUCTION, CONSULTING
My mission with the FREE brand (developed by Tyrice Hicks) fashion show was to decrease budget and increase return, simple right?! The idea delivered and executed was a FREE fashion show in various iconic public locations in the greater city of San Francisco. I arranged a black Mercedes sprinter to chauffeur Tyrice, the models, and makeup artists to provide a private changing room and storage. Tyrice executed an incredible show capturing attention and content for the brand. Utilizing footage provided to me I created the following videos for promotional purposes. Fresh, potent, and catchy, the FREE brand still to this day commands my intrigue.
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WERDPLAY
2016
PROVIDED - CREATIVE DIRECTION, VIDEO PRODUCTION + POST PRODUCTION
My mission with the “Can’t wait no more” visuals for the upcoming release by Werdplay (of Blesténation) produced by Rich Gains (of Blended Babies) was “trickery”. My vision was to create nine unique commercials (in 72hrs) for a music video that would look nothing like the one to be released. Werdplay and I shot in various locations around Newport Beach and Los Angeles California over the coarse of 48hrs. Finals edits were complete in the following 24hrs. Honored to have created these visuals for a legend.
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2016
COLOMBO
PROVIDED - VIDEO PRODUCTION + POST PRODUCTION, TRUMP PIECE CONCEPT
My mission with the Colombo visuals was to document a genius at work. Incredibly talented, astronomically ahead of his time, and surrounded by intrigue I felt it only right to capture his works and processes from a third person perspective. Honored to have access to the artist, and appreciative for the time with a good friend, I created visuals for sheer documentation.
Our mission with the Trump piece was to mix a current issue with the incredibly intriguing and provoking art Colombo was already creating. We delivered the idea of utilizing muslin currencies (during the ban of x) surrounding the head of Donald Trump. Our message: you can’t run from your choices. The outcome: an incredibly powerful image by Colombo in one of his many signature mediums.
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PROTEST PIECE
2017
PROVIDED - PHOTOGRAPHY, VIDEOGRAPHY
My mission with the Golden Gate Bridge protest piece “IMPEACH” (during the women’s March) was to capture imagery of its placement and presence before its removal. The images captured were utilized by Kron 4, TMZ, and many other news sources/publications. My roll with this project was strictly documentation (and possibly some logistics:).
2017
LOCAL PRODUCTIONS
PROVIDED - LOGO, WEB DESIGN, EVENT PRODUCTION AND PROMOTION
My mission with Lo Cal Productions was to provide a website and promotional materials that properly represented the company and accolades. Created by one of the Bottlerock Napa Valley founders Lo Cal Productions has been a backbone of live entertainment in Napa Ca, staple in the Bay Area, and household name to countless world class talents. My role was the development and execution of creative direction and digital/physical assets. Website to flyers, street team to personal assistant, I wore many hats at Lo Cal Productions.
OX WILLIAMS
2017
PROVIDED - MANAGEMENT, PROMOTIONAL MATERIALS
Our mission with Halston “Ox” Willians ranged from management to the creation of promotional assets. Assisting with training, travel, event, and promotional logistics we ensured Ox could focus on what mattered most: the belt. Attending his fight in Las Vegas Nevada we witnessed Ox receive the Tuff N’uff heavyweight belt. We’re honored to have assisted Ox in his journey to heavyweight champion. Furthermore, we’re proud to see Ox continue his journey in the UFC.
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2017
HLYWTR
PROVIDED: DEVELOPMENT, BRANDING, PRODUCT DESIGN, WEB DESIGN, COPY, MARKETING, SOCIAL MEDIA, PROMOTIONAL MATERIALS
Our mission with HLYWTR was to create a sustainable bottle of water that directly contributed back to its category, globally. First came the name, next came the product, followed by design and wrapped up with a long story. Conceiving, building, and integrating this brand + product was an absolute educational thriller. The idea was born following sponsorship review and negotiations for Halston “OX” Williams. Overnight with newly acquired information pertaining to the bottled water industry, we set out on a high risk, high return journey to integrate new thinking to an age old industry; we succeeded! Fast forward to today, the HLYWTR brand lives on in a new bottle under a new name with the assets and elements created over a 14 month time period. We’re honored to have had such an impact on an over saturated, under performing industry plagued by false promises.
PULL UP LA
2017
PROVIDED - FEATURED IN DOCUMENTARY
My mission with the Pull Up La Documentary began with outreach and r+d. Stemming from the origin and development of ModelKillerz i attended a “meet” in person I had previously studied digitally. Attending a “meet up” at Sepulveda Dam in Los Angeles county I met Owen Korb (director and producer of “Pull Up La”) and the rest is history. Consenting to an interview I answered questions for 10-15 minutes (and later forgot about it). Three years following the interview I received a notification of the documentaries release and upcoming debut at film festivals. Attending showings in LA I was blown away by the magnitude of these creators ingenuity and impact. Beauty in motion, accidental inspiration, and unwavering camaraderie are just a few examples gradients that make up this incredible meal for the eyes, mind, and soul. Streaming on TuBi, I suggest you watch and share the documentary “PULL UP LA”.
PULL UP
2018
DRTYWTR FOUNDATION
PROVIDED - DEVELOPMENT, BRANDING, DESIGN
My mission with DRTYWTR (the non profit recipient and distribution of HLYWTR donations) was to create the brand, logo, and website. My focus in developing the brand was contrast and harmony between the two entities (HLYWTR + DRYYWTR) to create a fresh, modern approach to the global water crisis. DRTYWTR was branded by embodying the literal problem the non profit was structured to provide relief to.
TANJA JERAMAZ
2018
PROVIDED - DEVELOPMENT, BRANDING, AUDIO PRODUCTION, DESIGN, PROMOTIONAL MATERIALS
My mission with Tanja Jeramaz was to develop the talent from concept to deliverable. Working with Tanja we produced her first single, cover art, video assets, website and first public show debuting the single. Over the coarse of several months we facilitated Tanja’s growth both artistically and professionally to produce her brand.
2019
ALCHEMY SOCIETY
PROVIDED - LOGO, DESIGN, CREATIVE DIRECTION
Our mission with Alchemy Society was to create a logo and web portal for our mentor and investor Rod Simon. The purpose of Alchemy Society was to bring exclusive world class perks to hundreds of family offices and their affiliates. Executing this project was brief and enlightening. Succeeding in our mission and surpassing our clients needs was the beginning of what’s been a fruitful ongoing partnership.
"ABIDE"DISPENSARY
2020
PROVIDED - MANAGEMENT, DESIGN, VISUALS, CONSULTING
My mission with ABIDE cannabis dispensary was to facilitate daily business needs and consult the overall development of the brand, brand assets, digital platforms, marketing, and promotional materials. As an owners assistant my role ranged from key holder to graphic design, consulting to deliverables. I assisted in the development and launch of ABIDE Napa filling the role of "marketing manager" through both soft and grand openings.
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2021
OLDE TOWNE
BARBERSHOP
PROVIDED - DESIGN
My mission with Olde Town Barbershop (located in Napa Ca) was to develop an on-brand, visually appealing, high functioning website to represent the company and its functions. Delivering on this criteria we surpassed our clients needs and I continue to supply a multitude of consulting services to sustain and grow the business.
THE NEIGHBORHOOD
SALON
2022
PROVIDED - DESIGN, PROMOTIONAL MATERIALS
My Mission with The Neighborhood Salon (located in Oakland ca) website and promotional assets was to deliver an on-brand, visually appealing, high functioning website and business card to represent the company and its functions. Delivering on this criteria we surpassed our clients needs and I continue to supply a multitude of design and consulting services to sustain and grow the business. Today The Neighborhood Salon is bi coastal operating in Oakland Ca, New York Ny, and continuing to grow at a rapid pace.
2022
THE M3GAZINE
RESPONSIBILITIES - DEVELOPMENT, BRANDING, COPY, DESIGN, MARKETING, SOCIAL MEDIA, CREATIVE PROGRAMS
My mission with The M3gazine was to conceive and develop all brand assets, creative programs and beyond. Copy to visuals, website to social media, the M3gazine continues to thrive under supervision and optimization via the incredible team that executes its daily growth and deliverables. We’re extremely proud to introduce our latest creative solution to an industry and individuals we hold dear; the arts and the artists who create them. Dedicated to the sustainability and progress of the arts and artists, it’s an honor to provide a solution via trials to this communities tribulations. Don’t blink, it’s moving fast.
THE MENU
(ALL SERVICES REQUIRE CONSULTATION BEFORE CONTRACT)
Disclaimer: I vet my employer(s)/client(s) before accepting any position(s)/contract(s). I value our time equally and seek progress driven environments/projects.