OEUVRE

PROVIDED: DEVELOPMENT, BRANDING, DESIGN, VISUALS, COPY, MARKETING, SOCIAL MEDIA

​

My mission with TheFamilyFriend was simple: bring a household term used globally, to life. Drawing from various input amongst our network (including a retired designer from Disney), I sculpted the brand feel, core values, and products to embody a feeling through mixed mediums. Procuring product visuals through remote creatives such as Demitri (@90pts Instagram) created further mystique around the small town, boutique brand. To this day TheFamilyFriend has only released 2500 pieces with next releases set for 2023/24.